Popblast and the Play Providers Association have created a fun, ‘pop’ road show for teenyboppers and parents, exploring the ‘Power of Play’ through music, dance and parent interaction.
The Popblast road show will feature at over 100 centres nationwide and is set to reach an annual footfall of over 10 million parents and children that visit play and activity centres across the UK. The campaign will also launch a much ‘demanded by parents’, alternative, safe pop music for children, containing no explicit lyrics or images.
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