The comment by Reg Bailey, "Regulators, businesses and broadcasters should do more to connect with parents - it's not enough for them to work out what is acceptable from what people complain about afterwards", is a call to the media industry to develop a safe and alternative market for younger children.
It's all about taking the opportunity to offer an alternative.
Here at 'Popblast' we have developed a fantastic alternative pop music experience for kids, that has been welcomed by parents, kids and educationalists.
We got out there and have proven it in front of thousands of parents and children.
Parents want an alternative that allows 'Kids be Kids'.
What we need now is to support those who can help create this alternative. Giving parents choice will do more to solve this problem than all this shouting about what is right and what is wrong...
Supply the alternative and let parents decide!
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